Interviews

April 16, 2026

When two of the world’s most recognisable brands decide to do more than share shelf space, you get something that goes beyond a collaboration.

April 1, 2026

Malibu’s new campaign, Get Ready With Pink, is a tropical new take on one of social media’s most enduring and community-driven content formats: Get Ready With Me (#GRWM).

March 17, 2026

For brands, cultural rituals can be some of the hardest moments to enter authentically. St. Patrick’s Day is a perfect example, a celebration long associated with stout and pub traditions.

February 11, 2026

When two cultural icons collide, the world pays attention. As project lead on the recent Absolut® TABASCO™ launch, Giancarlo Martins, Creative Content Director – Absolut Vodka North America, has been busy coordinating its launch across more than 50 markets worldwide.

January 27, 2026

The ready-to-drink market is bucking the trend across the spirits industry, continuing to grow.

December 10, 2025

Kahlúa and Dunkin’ – name a more iconic duo.

December 4, 2025

As Wicked: For Good hits cinemas, Absolut returns as the official spirit of the cultural phenomenon – complete with a glittering sequin-sleeve bottle, a Wicked-themed cocktail collection, and a partnership with Paris Hilton’s 11:11 Media Impact that brings purpose alongside the fun.

December 2, 2025

Absolut has launched Playful Underground, a three-month activation in three of China’s biggest subways following the release of the Absolut Haring Artist-Edition bottle earlier this year.

November 19, 2025

In a moment where bar culture is evolving fast – especially in markets like China – advocacy continues to be one of the most powerful ways for brands to build meaningful, long-term relationships with the people who move the industry forward.

November 18, 2025

Olmeca has crossed the one-million cases milestone – and become the #2 premium tequila brand globally.

October 30, 2025

Two iconic brands, one indulgent collaboration. Kahlúa and Dunkin’ recently unveiled the Kahlúa Dunkin’ Caramel Swirl Liqueur – a new taste experience blending the world’s No. 1 coffee liqueur with Dunkin’s beloved caramel swirl flavour.

October 28, 2025

From an irresistible soft serve Piña Oatlada with Oatly, to an exclusive limited-edition streetwear collection with Aries: unexpected collaborations have become a signature part of Malibu’s success in breaking through to new audiences.