Interviews

May 7, 2026

We caught up with Absolut Vodka Global Brand Ambassador Rico Dynan, who explains why vodka’s nuanced characteristics make for amazing cocktails and why the spicy-flavoured trend that Absolut is tapping into with the release of Absolut TABASCO, is here to stay.

April 28, 2026

Office health and safety is often underestimated – and that needs to change. Emma Staffansson, Facility, Security and H&S Manager at The Absolut Company shares how they are building a safety-first culture when risks are invisible.

April 16, 2026

When two of the world’s most recognisable brands decide to do more than share shelf space, you get something that goes beyond a collaboration.

April 1, 2026

Malibu’s new campaign, Get Ready With Pink, is a tropical new take on one of social media’s most enduring and community-driven content formats: Get Ready With Me (#GRWM).

March 17, 2026

For brands, cultural rituals can be some of the hardest moments to enter authentically. St. Patrick’s Day is a perfect example, a celebration long associated with stout and pub traditions.

February 11, 2026

When two cultural icons collide, the world pays attention. As project lead on the recent Absolut® TABASCO™ launch, Giancarlo Martins, Creative Content Director – Absolut Vodka North America, has been busy coordinating its launch across more than 50 markets worldwide.

January 27, 2026

The ready-to-drink market is bucking the trend across the spirits industry, continuing to grow.

December 10, 2025

Kahlúa and Dunkin’ – name a more iconic duo.

December 4, 2025

As Wicked: For Good hits cinemas, Absolut returns as the official spirit of the cultural phenomenon – complete with a glittering sequin-sleeve bottle, a Wicked-themed cocktail collection, and a partnership with Paris Hilton’s 11:11 Media Impact that brings purpose alongside the fun.

December 2, 2025

Absolut has launched Playful Underground, a three-month activation in three of China’s biggest subways following the release of the Absolut Haring Artist-Edition bottle earlier this year.

November 19, 2025

In a moment where bar culture is evolving fast – especially in markets like China – advocacy continues to be one of the most powerful ways for brands to build meaningful, long-term relationships with the people who move the industry forward.

November 18, 2025

Olmeca has crossed the one-million cases milestone – and become the #2 premium tequila brand globally.