We are a leading global premium spirits company with a passion for progression and for breaking boundaries. Our three core brands, Absolut Vodka, Malibu and Kahlúa, are defined by lifestyle and mindset – and a true long-term commitment to sustainability.
Driven by a team empowered to challenge convention, we strive to bring people, from all backgrounds, together through conviviality. And always with the consumer at the forefront of our minds.
We are proud of our Swedish heritage and how conviviality and creativity connects us with people and cultures across the world. Since 1879, we’ve been inspired by our founder LO Smith to look forward not backwards; to embrace sustainable values and push for positive societal change.
We want people to enjoy our products responsibly and stylishly – to share conviviality and the magic of human connections by bringing good times from a good placeStephanie Durroux, CEO The Absolut Company
As an integral part of Pernod Ricard, the second-largest wine and spirits group in the world, we embrace its sustainability roadmap, Good Times From a Good Place. It’s a simple yet powerful promise to do the right thing and take the next steps for our consumers, society, the environment and our business.
As such, we work across our supply chains to ensure we have visibility and know how our ingredients are produced ; champion diversity and fairness; think circular to preserve the world’s finite natural resources; and ensure that our brands are always enjoyed responsibly.
The world has to progress, the world can only progress if individuals progress, and people can only progress if they are allowed to be freeLO Smith, founder of Absolut Vodka