Our brands

Absolut Vodka is the world’s leading premium vodka¹ – a community-made spirit that embraces a ‘seed to bottle’ production philosophy. It is distilled in and around the small town of Åhus, southern Sweden, using two main natural ingredients – pure water from a local deep well and winter wheat from nearby farms – using a similar continuous distillation process introduced by its founder, L.O. Smith, in the 1870s. This philosophy and process ensure premium quality in every drop and underpin a long-standing commitment to sustainability. While Sweden remains its home, Absolut Vodka is available in over 140 markets with more than 12 million 9-litre cases sold worldwide. Part of the Pernod Ricard Group since 2008, Absolut Vodka has inspired bartenders to create some of today’s most popular cocktails, from the Cosmopolitan to the Vodka Martini. As a brand, it champions creativity to open minds and spark change. Its distinctive apothecary-shaped bottle serves as a canvas for creative expression and has been reimagined by renowned international artists and fashion designers. In recent years, Absolut Vodka has introduced ready-to-drink cocktails in collaboration with household names, offering consumers new ways to enjoy Absolut Vodka.

Malibu Original is the world’s leading rum-based coconut-flavoured spirit. It sells over 3.8 million 9-litre cases annually across 140 markets worldwide¹ and is a must-have in popular cocktails such as piña coladas and daiquiris. Founded in the late 1970s, Malibu has been part of the Pernod Ricard Group since 2005. The brand encourages people to have a summer mindset all year round – to clock off and do whatever tastes good whenever the moment feels right. This connection to sunshine has been strengthened in recent years, with a range of ready-to-drink cocktails, more than one million cases of which are sold each year. The coconuts that give Malibu its distinctive flavour come in part from local farming communities in the Philippines, where the brand supports farmers to improve sustainable farming practices.

Originating in Mexico in the 1930s, Kahlúa is one of the world’s leading coffee liqueurs. Inspired by the renowned Kahlúa Ladies, a women-only management team that began promoting the “original coffee liqueur” internationally in the 1960s, Kahlúa Original is made from 100 per cent Arabica coffee beans. These beans are sourced from plantations in Mexico’s Veracruz region, where it supports farmers in adopting sustainable farming practices through its Coffee for Good initiative. Kahlúa, which sells 2 million 9-litre cases across 140 markets worldwide¹, inspired the creation of the iconic Espresso Martini and is ideal for popular cocktails such as the Mudslide and White Russian. It is a playful, bold and over-the-top spirits brand that aims to “stir up” the everyday. In recent years, Kahlúa has collaborated with well-known brands and pop stars to develop Kahlúa-inspired coffee liqueur innovations and create new experiences.