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The Absolut Company oversees the production, packaging and strategic marketing of a portfolio of lifestyle spirits brands within the Pernod Ricard Crystal Brand Unit, which oversees the Group’s global portfolio of clear spirits and RTDs. The portfolio includes the world’s premium vodka, Absolut Vodka; the world’s leading flavoured rum, Malibu; and the number one coffee liqueur, Kahlúa.
We also host news and announcements from the wider Crystal Brand Unit portfolio, including the world’s most awarded gin, Beefeater; premium craft gins Monkey 47 and KI NO BI; and our agave spirits, including Altos tequila and Del Maguey mezcal.
