Media Room

Publishing its Sustainability Report FY21/22 today, The Absolut Company predicts that partnerships and green funding are going to “make or break” the ability to hit carbon reduction goals. Its prediction […]

Extensive coffee supply chain analysis ensures traceability 100% of Kahlúa’s coffee sourced through its ‘Coffee for Good’ initiative Four communities in Mexico will deliver 300 tons of coffee in record […]

Absolut has signed an agreement with Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, to use this partly hydrogen-fired furnace commencing in the second half of 2023. The […]

Absolut har skrivit på ett avtal med Ardagh Glass Limmared AB, en del av den globala Ardagh-gruppen, om att använda en delvis vätgasdriven ugn med start andra halvåret 2023. Detta […]

Åhus, 3 October 2022: Since opening its doors in 2018, the purpose of Absolut Home has been to portray Absolut in an innovative, interactive, and informative way by reflecting the […]

Åhus, 3:e oktober: Syftet med Absolut Home har sedan starten 2018 varit att skildra Absolut på ett innovativt, interaktivt och informativt sätt för att reflektera den kreativitet, lekfullhet och progressivitet […]

Absolut Vodka has unveiled its limited-edition bottle for 2022, the Absolut Spirit of Togetherness, to celebrate and showcase creativity. The concept has been developed with Absolut Vodka’s values in mind, […]

Pernod Ricard, världens näst största vin- och spritproducent och moderbolag till The Absolut Company, ökade försäljningen med 17 procent till 10,701 miljoner euro för räkenskapsåret 2021/2022 (juli 2021-juni 2022). Vinsten […]

Made from bio-based materials, the cap’s pioneering design reduces the amount of plastic used in packaging by combining a body made of sustainably sourced FSC fibre material with a thin […]

New York, NY – June 6, 2022 – This summer, Absolut is introducing its biggest global marketing campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” […]

Tomorrowland is located in a beautiful natural place, recreation area De Schorre, in the town of Boom, Belgium. It is a true fairy tale world situated in beautiful natural surroundings, […]

When you think of Malibu, you instantly think of summer beach holidays. But why should that summer mindset be confined to three short months? Why should we ever feel like […]