Media Room

The latest news from The Absolut Company.

Latest news


November 3, 2022
Absolut Vodka and Ardagh Group co-invest in hydrogen-fired glass furnace in a global spirits industry first

Absolut has signed an agreement with Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, to use this partly hydrogen-fired furnace commencing in the second half of 2023. The […]

November 3, 2022
Absolut Vodka och Ardagh Group saminvesterar i vätgasdriven glasugn – första gången för den globala spritindustrin

Absolut har skrivit på ett avtal med Ardagh Glass Limmared AB, en del av den globala Ardagh-gruppen, om att använda en delvis vätgasdriven ugn med start andra halvåret 2023. Detta […]

October 3, 2022
Absolut Home awarded Europe’s leading vodka distillery tour

Åhus, 3 October 2022: Since opening its doors in 2018, the purpose of Absolut Home has been to portray Absolut in an innovative, interactive, and informative way by reflecting the […]

October 3, 2022
Absolut Home utsett till Europas bästa rundtur

Åhus, 3:e oktober: Syftet med Absolut Home har sedan starten 2018 varit att skildra Absolut på ett innovativt, interaktivt och informativt sätt för att reflektera den kreativitet, lekfullhet och progressivitet […]

October 1, 2022
ABSOLUT vodka expands LIMITED-EDITION collection with spirit of togetherness

Absolut Vodka has unveiled its limited-edition bottle for 2022, the Absolut Spirit of Togetherness, to celebrate and showcase creativity. The concept has been developed with Absolut Vodka’s values in mind, […]

September 1, 2022
Rekordår för Absolut Vodka

Pernod Ricard, världens näst största vin- och spritproducent och moderbolag till The Absolut Company, ökade försäljningen med 17 procent till 10,701 miljoner euro för räkenskapsåret 2021/2022 (juli 2021-juni 2022). Vinsten […]

June 10, 2022
The Absolut Company partners with blue ocean closures to develop innovative fibre-based bottle cap

Made from bio-based materials, the cap’s pioneering design reduces the amount of plastic used in packaging by combining a body made of sustainably sourced FSC fibre material with a thin […]

June 6, 2022
Absolut’s Biggest Campaign “The World of Absolut Cocktails. Born to Mix.” Demonstrates the Power of Mixing Different People, Perspectives & Cocktails

New York, NY – June 6, 2022 – This summer, Absolut is introducing its biggest global marketing campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” […]

May 17, 2022
Absolut Vodka and Tomorrowland

Tomorrowland is located in a beautiful natural place, recreation area De Schorre, in the town of Boom, Belgium. It is a true fairy tale world situated in beautiful natural surroundings, […]

April 25, 2022
Malibu Launches New Global Brand Positioning with ‘Do Whatever Tastes Good’

When you think of Malibu, you instantly think of summer beach holidays. But why should that summer mindset be confined to three short months? Why should we ever feel like […]

February 14, 2022
Absolut Vodka boosts flavor portfolio in second chapter of its restage

True to fruit flavors and new bottle design cater to evolving audience tastes. 14 februari 2022: Absolut Vodka is upgrading and enhancing its flavor portfolio as it embarks on the […]

October 2, 2021
Absolut launches a new limited edition bottle celebrating recycling

Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local […]