Media Room

The latest news from The Absolut Company.

Latest news


June 10, 2022
The Absolut Company partners with blue ocean closures to develop innovative fibre-based bottle cap

Made from bio-based materials, the cap’s pioneering design reduces the amount of plastic used in packaging by combining a body made of sustainably sourced FSC fibre material with a thin […]

June 6, 2022
Absolut’s Biggest Campaign “The World of Absolut Cocktails. Born to Mix.” Demonstrates the Power of Mixing Different People, Perspectives & Cocktails

New York, NY – June 6, 2022 – This summer, Absolut is introducing its biggest global marketing campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” […]

May 17, 2022
Absolut Vodka and Tomorrowland

Tomorrowland is located in a beautiful natural place, recreation area De Schorre, in the town of Boom, Belgium. It is a true fairy tale world situated in beautiful natural surroundings, […]

April 25, 2022
Malibu Launches New Global Brand Positioning with ‘Do Whatever Tastes Good’

When you think of Malibu, you instantly think of summer beach holidays. But why should that summer mindset be confined to three short months? Why should we ever feel like […]

February 14, 2022
Absolut Vodka boosts flavor portfolio in second chapter of its restage

True to fruit flavors and new bottle design cater to evolving audience tastes. 14 februari 2022: Absolut Vodka is upgrading and enhancing its flavor portfolio as it embarks on the […]

October 2, 2021
Absolut launches a new limited edition bottle celebrating recycling

Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local […]

September 21, 2021
Absolut Vodka unveils it’s biggest design update since 1979

1 september 2021: Absolut Vodka announces its new bottle design which marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to Absolut’s […]

March 19, 2021
Absolut Vodka appoints Ogilvy as new lead agency

The Swedish vodka is recognized as a leading premium vodka brand, associated with promoting progressive values since its inception in 1879. The brand is well-known throughout the industry for its […]