Malibu Original is the world’s leading rum-based coconut-flavoured spirit. It sells over 3.9 million 9-litre cases annually across 155 markets worldwide1 and is a must-have in popular cocktails such as piña coladas and daiquiris. Founded in the late 1970s, Malibu has been part of the Pernod Ricard Group since 2005. The brand encourages people to have a summer mindset all year round – to clock off and do whatever tastes good whenever the moment feels right. This connection to sunshine has been strengthened in recent years, with a range of ready-to-drink cocktails, more than one million cases of which are sold each year. The coconuts that give Malibu its distinctive flavour come in part from local farming communities in the Philippines, where the brand supports farmers to improve sustainable farming practices.
1 IWSR 2025
