Our stories

What’s it like to work at and with The Absolut Company? Who are the people and partners behind the scenes and the brands? Find out in your interviews.

Interviews

We speak to the people, leaders and partners at the heart of our brands, strategies and creativity to gain insights and unearth all the latest initiatives at The Absolut Company.

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The latest news and announcements from The Absolut Company.

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Interviews

Absolut Vodka

Transforming festival culture by making lasting connections

August 13, 2026

Absolut Vodka is redefining the role brands can play in festivals, moving beyond traditional sponsorships to create engaging, meaningful experiences that resonate with younger audiences.

Interviews

Francesco Ottaviano on why great leaders start by listening

July 16, 2026

“To be a leader, you need to be willing to listen.”

Interviews

How three-continents shaped how our VP of Global Manufacturing leads

June 30, 2026

Growing up on a farm in the Netherlands, Jan-Willem Boezelman has always felt a deep connection to the local terroir, so it’s of little surprise that a career in food and drink manufacturing followed.