Absolut Vodka brand kit

Absolut Vodka is the world’s leading premium vodka¹ – a community-made spirit that embraces a ‘seed to bottle’ production philosophy. It is distilled in and around the small town of Åhus, southern Sweden, using two main natural ingredients – pure water from a local deep well and winter wheat from nearby farms – using a similar continuous distillation process introduced by its founder, L.O. Smith, in the 1870s. This philosophy and process ensure premium quality in every drop and underpin a long-standing commitment to sustainability. While Sweden remains its home, Absolut Vodka is available in over 160 markets with more than 11.9 million 9-litre cases sold worldwide. Part of the Pernod Ricard Group since 2008, Absolut Vodka has inspired bartenders to create some of today's most popular cocktails, from the Cosmopolitan to the Vodka Martini. As a brand, it champions creativity to open minds and spark change. Its distinctive apothecary-shaped bottle serves as a canvas for creative expression and has been reimagined by renowned international artists and fashion designers. In recent years, Absolut Vodka has introduced ready-to-drink cocktails in collaboration with household names, offering consumers new ways to enjoy Absolut Vodka.

¹ IWSR 2025