Absolut Vodka has unveiled its limited-edition bottle for 2022, the Absolut Spirit of Togetherness, to celebrate and showcase creativity. The concept has been developed with Absolut Vodka’s values in mind, its design nodding to the ethos that incredible things can happen when people come together.
The unique woven design magnifies the iconic silhouette of the bottle and has been incorporated to signify how all lives are woven together and when people come together to connect, the beauty is in the new, stronger bonds formed.
The same premium quality vodka, made in its home of Åhus in southern Sweden with 500 years of vodka-making tradition, remains. Launched in the US in 1979, Absolut Vodka has long been synonymous with art, culture and nightlife by bringing together the most creative of minds.
The Absolut Spirit of Togetherness bottle is the latest of special and limited-edition designs for Absolut Vodka. Last year, Absolut Voices invited people to celebrate the power of diverse minds with its ripple effect bottle signifying and championing the power of voices from around the word.
The Absolut Spirit of Togetherness limited-edition bottle was created with The Absolut Company’s long-standing design agency, Brand Union Stockholm in collaboration with Absolut. Long-standing glassworks partner Ardagh Glasse in Limmared in Southern Sweden completed the work.
“Our aim with every bottle iteration is to help tell the Absolut story and bring our principles to life and the Absolut Spirit of Togetherness fits into this ethos. Whether we are mixing drinks or perspectives, creating new and exciting concepts and patterns, being able to showcase these values is key – from art, artists and activists in the 80s, to our continuing and longstanding support of the LGBTQ+ community we firmly believe that the world is a better place when we mix and empower one another. That spirit of togetherness is what this year’s new limited-edition bottle is all about” says Elin Furelid, Director of Absolut Portfolio & Innovation.
The new limited-edition bottle will be available in 700 ml, 750 ml, or 1L depending on the market.