Absolut launches limited edition NFT collection in collaboration with renowned designer Seletti
Absolut Vodka and visionary Italian designer Seletti have teamed together for a unique NFT collection that bridges the gap between IRL and virtual worlds.
Absolut Vodka has launched its limited edition Born To Mix3D NFT Collection offering a tantalising phyigital experience for Absolut lovers, design enthusiasts and collectors of NFTs with a mystery physical design item.
Absolut’s collaboration with Seletti, whose creative and quirky furniture and lighting designs have been pushing boundaries for more than a decade, is deeply rooted in the concept of mixing virtual with real life and newness with heritage. It’s a meeting of minds – Absolut has been breaking boundaries and mixing pop culture for over 40 years with its progressive and inspiring collaborations across the art, music, fashion, technology and design creative fields.
From today, buyers can visit the dedicated 3.0 website Absolut NFT to purchase the Seletti x Absolut NFTs (priced at approximately €600 each) which for now all look, mysteriously, the same. Owners will then have an exciting two-week wait before each NFT digitally transforms on April 17th to reveal the exclusive design of their physical reward – signed by Seletti and inspired by Absolut’s world and its iconic cocktails. The NFTs, of which there are 2,500 available, will be divided into four rarities, including an ‘extra rare’ edition and will all be randomly allocated.
The Born To Mix3D project embraces the values of the Absolut universe, creating a more inclusive world, where people and ideas can mix in an authentic and fun way in real life as well as in virtual life.
Charl Bassil, VP Global Marketing Absolut Vodka, said: “For the last forty years, Absolut Vodka has been creating better together through beautiful and sometimes surprising collaborations. We are proud of our heritage of partnership with creative minds from the world of art, fashion, entertainment and beyond. And so it seems fitting for Absolut and Stefano Seletti together to bring to life the NFT design collection. After all, we were Born to Mix”.