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Absolut XCX

October 20, 2026

Absolut XCX

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File title:	Absolut XCX
Original format:	JPG, 2730x3640 px
Photo credit:	Optional
Brand(s):	Absolut Vodka
Tag(s):	Charli XCX
Media visibility:	Public

The Absolut Company manages the production, packaging and strategic marketing of a portfolio of premium spirits brands within the Crystal Brand Unit, Pernod Ricard’s clear spirits and ready-to-drink (RTD) division. Based in Stockholm, our portfolio includes Absolut Vodka, the world’s number one premium vodka; Malibu, the world’s leading flavoured rum; and Kahlúa, the world’s top coffee liqueur. We aim to shape the modern drinks culture with bold, creative brands that reflect Pernod Ricard’s commitment to excellence and offer some of the world’s most celebrated and enduring spirits.

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SWEDEN

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