We are The Absolut Company
Championing bold, creative premium spirit and liqueur brands that shape modern drinking culture and delight consumers worldwide.
Stories
Discover the latest insights at The Absolut Company by reading interviews with the people and partners at the heart of our strategies and creativity.
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Tension creates motion
Tim Croizat on what a global career taught him about leadership. Tim Croizat, a self-confessed “baby Pernod Ricard” has spent over two decades at Pernod Ricard, crisscrossing the globe…
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Virtual Ginsanity: Beefeater 0.0% x Jamiroquai reframes moderation as getting more from life
People drink differently today with moderation and “zebra striping” (alternating between alcoholic and non-alcoholic drinks) increasingly common. For the Beefeater 0.0% x Jamiroquai collab, the alcohol-free choice is reframed…
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Our brands
The Absolut Company is a portfolio of bold, creative brands that reflect Pernod Ricard’s commitment to excellence, offering some of the world’s most celebrated and enduring spirits and liqueurs.
Absolut Vodka
The premier vodka from Sweden.
Malibu
The all-year-round spirit of summer.
Kahlúa
The world’s leading coffee liqueur.
Our portfolio
The Absolut Company manages the production, packaging and strategic marketing of a portfolio of premium spirits brands within the Crystal Brand Unit, Pernod Ricard’s clear spirits and ready-to-drink (RTD) division. This global portfolio brings together a collection of vibrant, mixable, premium and ultra-premium brands. These include Absolut Vodka, the world’s number one premium vodka; Malibu, the leading flavoured rum; Kahlúa, the world’s top coffee liqueur.
The wider Crystal Brand Unit’s portfolio features Beefeater, the world’s most awarded gin and highly acclaimed craft gins such as Monkey 47, agave spirits, including the award-winning Altos tequila and Lillet, the internationally renowned aperitif. We aim to shape modern drinks culture with bold, creative brands that reflect Pernod Ricard’s commitment to excellence, offering some of the world’s most celebrated and enduring spirits, liqueurs and aperitifs.
Websites